Susanna Rantanen

The Magnetic Employer Branding MethodTM

Matching Minds with Mission Through Business Storytelling By Susanna Rantanen

Buy Now!
  • Trusted by "x"

“It’s easy to say that all successful external communication is rooted in strong internal communication (I should know—I say it all the time), but putting it into practice, especially in employer branding, is another story. Susanna’s book shows you exactly how to bridge that gap.”

Marko Kulmala

Strategic Storyteller, Jacket Lad, CEO

“It’s easy to say that all successful external communication is rooted in strong internal communication (I should know—I say it all the time), but putting it into practice, especially in employer branding, is another story. Susanna’s book shows you exactly how to bridge that gap.”

Antti Isokangas

Communications consultant, speaker, co-author of Viherpesutalous ("The Greenwashing Economy")

“Your company’s success isn’t about what you want—it’s about what your talents want. They are your true heroes. In Story-Driven Employer Branding, Susanna Rantanen shares how to craft an employer brand that naturally attracts and keeps the right people. After 20 years of building challenger companies in legal and healthcare, I know that nothing matters more than hiring and retaining top talent. This book is a must-read for anyone who wants to do just that.”

Timo Lappi

Lawyerpreneur, Board Chair of Fondia Plc and Heltti Ltd

“Susanna Rantanen generously shares the model she developed combining age-old knowledge of storytelling with modern branding. Among other great benefits, the model helps demonstrate the value of investing in employer branding to C-level decision-makers. Her book is a very useful and practical guide to building an employer brand that attracts you like a magnet.”

Susanna Paloheimo

C-level coach, board professional

Beyond Flashy Campaigns

The New Paradigm of Sustainable Employer Branding

Get the Book Now!

Transforming How We Connect With Talent

Too many companies rely on generic recruitment marketing, flashy campaigns, and empty slogans—yet they still struggle to attract and retain the right talent. In today’s saturated talent market, employer branding campaigns like these fail because they rely on short-term bursts of visibility rather than building lasting employer brand affinity.

Story-Driven Employer Branding

In Story-Driven Employer Branding, employer branding expert Susanna Rantanen introduces The Magnetic Employer Branding Method™, a revolutionary approach that replaces outdated tactics with storytelling, strategy, and the science of persuasion to build a brand that talent genuinely wants to be part of.

Talent is the hero, not the employer

At the heart of this method is a perspective shift: talent is the hero, not the employer. Companies must step into the role of the trusted guide, helping talent navigate their careers, find purpose, and grow. Through practical frameworks, case studies, and neuroscience-backed insights, this book provides a strategic, long-term process for employer branding that goes beyond recruitment—turning employer brands into movements that inspire, engage, and retain top talent.

"If your content doesn't move hearts, it won't move careers either."

Readers will learn

  • How to craft an employer brand story that connects with talent on a deeper, emotional level
  • Why employer branding isn't a campaign but an ongoing communication process
  • How to align company culture and employee experience to create an authentic, trust-driven brand
  • How to measure the real business impact of employer branding efforts and prove ROI to stakeholders
  • How to leverage neuroscience and persuasion principles to make employer brand messages truly stick

With compelling storytelling, research-driven insights, and immediately actionable strategies, Story-Driven Employer Branding transforms how companies approach employer branding—helping them win sustainable attention, build employer brand affinity, and turn talent into loyal brand ambassadors.

"Stop marketing your vacancies; start marketing the life your talent dreams of living."

Whether you’re an HR leader, employer branding specialist, or CEO, this book will give you the clarity, confidence, and tools to build a brand that attracts and retains the right people—not just for now, but for the future.

Buy on Amazon

Buy on amazon

Signed Hardcover

+ Extras

(form)